Principles of Design


Source: madpod.com/show/index.php?paged=2

Contrast:The Woodstock poster makes great use of colour for contrast. The triad colour scheme, consisting of blue, red, and orange gives balance to the image. Also, the use of complementary colours, such as having green and red, makes for a smooth, relaxing image. The whiteness (tint) of the bird and text contrasts with the cold colours of the guitar.

Repetition:With the exception of the consistency of the text in some parts, the poster is very sparse in repetition.

Alignment:The alignment of the guitar neck across the page makes for a good divider between the information, and the bird's alignment with the text below is a nice addition.

Proximity: The proximity of the bird on the guitar neck is simple but effective - the viewer immediately comprehends the connection between peace and music, while the title below the guitar neck shares space with the other text harmoniously.


Source: www.vam.ac.uk/.../posters_general_notes.htm

Contrast: The different shades of black and white are the immediate contrast, of the image. Looking futher, the other signs of contrast appear to be the text sizes, corresponding with the title and information.

Repetition: Evident, but not too outstanding, repetition can be found in the font type, both in the background and up front. As well, the thinner font at the top and bottom are repeated, resulting in an image that is thoroughly consistent and focused

Alignment: As a poster that runs both in horizontal and vertical, the eye will be instantly drawn to the "Live aid" and then float to the background information, and then towards the bottom line. The alignment of the title with the neck of the guitar makes for a creative logo.

Proximity: The statistics in the background share space snuggly with the other texts, without appearing overwhelming, and organizing the poster in such a way that there is no empty space.


Source: got-ads.blogspot.com/2007/02/virgin-mobile.html

Contrast: The most apparent contrast of Virgin Mobile’s ad lies in the shade difference between the tree and the axe and ground. The larger text acts as a hook with which to catch the attention of viewers, and the contrasting small text goes deeper into the product information.

Repetition: More prevalent in this ad, repetition can be found in the cut-out styled hearts, the happy faces and patches of grass. All of these go into rendering the heart-warming premise of the poster.

Alignment: In a way, the entire poster is aligned to the left, as in the placement of the characters and alignment of the text. The outcome produces a poster that is very easy to read, as opposed to having text that is aligned to the right, in which case viewers would be taking the time to find where each sentence starts.

Proximity: The two characters and the product information are fairly close to each other, establishing an instant connection between the two and ultimately helping viewers to comprehend the message. This also allows for good use of white space on the right, so that the poster does not look cluttered.




Source: http://xicanoda.wordpress.com/

Contrast: The movie poster for Vantage Point boasts great contrast with different shades (black and white), including the faded background of the pictures. The different angles on each character are a great method of setting them apart. The red letters of “point” contrasts with the other texts, causing it to stand out.

Repetition: Conversely, repetition is also embedded in the poster – in the rectangles, or the similar fonts, and even in the repetition of guns, which creates an underlining sense of action.

Alignment and Proximity: The aligning of the credits in the center of the man’s silhouette (which then leads to the title) is a clever setup that gives the poster a more organized look, while the alignment of the slogan up top is eye-catching and easy to read. The fact that all these pictures are clustered together and aligned, below “1 truth,” could symbolize the oneness of the truth, but at the same time it’s complexity.

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